directed by Michel Gondry
with: Jack Black, Mos Def, Danny Glover
The tapes of a VHS rental store are erased by a magnetized Jack Black. The two employees (Black, Mos Def) make highly creative, low budget, funny, homemade shorts that try to reproduce the main ideas and scenes of the films to maintain customers.
Gondry's film does not lack the filmmaker's creativity; it has incredibly, well-designed scenarios and good visual style. It does not lack emotional elements of universal human feelings that his other films have. It is a fairly good movie that may attract a varied audience but there is something Gondry is missing. Be Kind, Rewind lacks something that is hard to tell. There is something about this movie that doesn't convince me. Maybe something about Jack Black and Mos Def that doesn't work (even though their interaction seems natural in a way). Some parts of this movie feel fake. Fake in a Hollywoodesque mainstream scripted comedy kind of way. It may be that I found this movie very predictable and unsurprising, unlike Science of Sleep and Eternal Sunshine of the Spotless Mind. I think this movie is transitory for Gondry's career and an opportunity to penetrate deeper into the Hollywood market. His next film will define the path that he will take. I sure hope that he does not lose his imaginative freedom and surrealist style. I am a fan of his work and I look forward for the upcoming.